WELCOME TO ENLIGHTEN
I started my photography journey at a young age, like most, but did not get serious about business until Spring 2012. When I started my business I didn't have a portfolio, I didn't know how to get clients in the door, I was basically completely clueless. I got lost in mass amounts of information while attempting to use Google or libraries to research how to start a business. Everything seemed to contradict, or it was out of date, or just made out to be so complicated. After years of struggling my new business finally reached its goals. It consistently makes over six figures, I work from home part-time, and I get to travel as much as I like. I have a continually growing portfolio with my work being featured in numerous online and print publications. So this is where Enlighten comes in...
Enlighten was developed so that you don't have to spend years struggling in the way I did. I want to provide all the information I wish my 2012 self had access to. I want to make marketing fun, SEO easy, portfolio building simple - everything that can takes years, I want to make possible for you in a matter of weeks. Starting a business is hard work, of course, but I want to give you all the tools you need to give it a jumpstart. I want to help you get past the initial roadblocks so that you can create the ideal business you have envisioned. If you have an established business I can help show you how you can cut your amount of work hours yet double your productivity, or re-define your brand to target your ideal clients. I want to share what I have learned to get you to where you want to be.
Hello, My name is Catalina
Owner of Catalina Jean Photography
Consistently Hits Revenue Goals
Shoots 30+ weddings a Year
Published in numerous blogs and magazinES
Shoots Nationally & Internationally
Really likes dogs
Alright, enough of that. What do you want to learn? >>>
Website & Branding Critique
Your website, brand, and the work you choose to show can make or break a business. You are either attracting your ideal client or repelling them (i.e. they are choosing your competitors - yikes). This topic focuses on defining your ideal client and knowing what to do to make your website appeal to them. We will look at your website structure, branding/logo, and go through the current presentation of your work. I'll then guide you through the changes you should consider in order to start getting those ideal clients to hire you.
What to Book: 1 hr Skype Q&A Session
SEO / Analytics
What is SEO? How do I start showing on Google? These are the questions business owners seem to dread the most. We will start by going over exactly what SEO means and how Google works. Getting this base understanding will help you make better decisions to start ranking higher. We will also go through each part of your site and I will tell you the best practices to be using in terms of URLs, image titles, alt text, tags, etc. Fear SEO no longer!
*Head over to Learn SEO is FUN for more info
Marketing / ADVERTISING
A business cannot make money without some sort of marketing. There are a variety of paid as well as free advertising tactics that all businesses can use. This includes everything from increasing your word of mouth referrals to Pinterest Ads to newsletters to promoted posts to magazine/blog features. We will assess where your business is at currently and what new marketing avenues may be a good fit.
What to Book: 2 hr Skype Q&A session
The basics / How to Shoot Manual
So you got a new camera. Yay! When I first purchased a camera I was so excited... until I started to take some photos and they looked NOTHING like what I wanted them to look like. It was so frustrating. I tried to watch online tutorials but it still took me so long to figure it out. Looking back I wish I had just hired an experienced photographer who could show me the ins and outs of the camera, which lenses to use, what settings are best, etc. This is for those who learn best through hands on learning.
What to Book: Custom In-Person Teaching
LIGHTROOM POST PRODUCTION / EDITING
This is probably one of the most frustrating and labor intensive parts of being a photographer. While I fully believe the look of photos is much more in the shooting then in post production I do believe knowing how to edit can really make an image pop. We will go through each module in Lightroom and I'll explain how each part functions. I'll show you lots of tips and tricks to easily edit blemishes, add toning, correct for crooked lines, and the list goes on. There is so much Lightroom can do.
What to Book: 2 hr Skype Q&A Session
Want to start a business but have no idea where to begin? Or are you in the beginning stages and feeling a bit lost? I can walk you through a quick start process of registering your business name, nailing a solid brand, putting together a great website, and getting you launched with some basic business best practices.
What to Book: 1 hr Skype Q&A session
1 Hr Skype Q&A
An hour session over Skype where you can ask me anything. We can go over marketing, building your portfolio, pricing - anything you want to learn.
2 hr Skype Q&A
A 2 hour session over Skype for more intensive topics like post production, business set-up, or anything that is a bit more in-depth.
This option includes 2 one hour meetings to teach SEO best practices for photographers. Before the first meeting, I will do an assessment of your website as well as test important elements such as loading speed, layout of pages, and work through the user interface. At our first meeting I will present an overall summary of what SEO is and how it effects what you do on and off your website. You will be given homework to complete and then at our second meeting we will get more specific into the future practices to ensure your website gains traction in search platforms.
This is a 2 month program to get your business on track. It includes four 1 hour Skype meetings, two each month, including email advising and follow-ups in between. We will develop a step-by-step action plan to completely overhaul your business, website, branding, portfolio. We will also define your ideal client and come up with a list of marketing opportunities so you can start getting more inquiries, and thus, more bookings.
Simply inquire using the form below to get more information about booking your coaching session.